I might be a little behind here, but the clouds have parted and I just heard of another great option for audience engagement with video – Google+ Hangouts On Air. We all know Google+ Hangouts is a useful tool when connecting with clients, colleagues, friends and pets (yes I said pets). Now, with this nifty On Air feature, it appears there’s another tactic to get your brand and great content more exposure. Did I mention the video automatically posts to your YouTube channel?
According to a recent article, 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on Air (Marketing Profs), this tool is a tactic social marketers need to consider to stay competitive. After a quick gander, I found a variety of brands are already on the ball and using Google+ Hangouts On Air including: Conan O’Brien, Cadbury and the American Heart Association.
I clearly have been living under a rock; however, I might not be the only one – okay I’m sure many of you have probably already heard about Google+ Hangouts On Air, but haven’t given it much thought. Check out this article to get some tips on getting started. Of the 11 tips, a few simple concepts really stood out to me: build a promotion plan, showcase your branding wherever possible, and it’s not the quality of the video that matters it’s more about the content. Although, IT would favor the tip that stresses making sure your network has enough bandwidth to support this action.
If you are still not sure what goes into this newfangled concept, then I found a more in-depth description (I Googled it).
For your viewing pleasure, I leave you with a Google+ On Air video. You might not want to watch all 5.41 minutes of it, but it’s comical at 0:50 and escalates at 2:34.
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