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QR What?!
I am fresh back from the Association Media Publishing Annual Meeting and saw firsthand how quickly QR codes and social media have spread among associations. On the main stage, there were always tweets...
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Social Media Quick Tips
No two channels work better together than email and social media, especially when you integrate them in your communications strategy. Before you jump into social media, read our three quick tips for...
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Are you really integrated?
Last week I presented on how to integrate your marketing channels including email, social media and text messaging. Many people will say they are integrated, but when you look into it, all you see in...
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Five things you can do to improve your email before 2012
2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be done...
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Connecting the Dots in Today's Marketing World
We are excited to announce the release of a new whitepaper that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web. The new guide, Connecting...
View ArticleEmail and Social: Friends or Enemies?
Friends! We often hear the question, “how can I utilize my email marketing programs to better support my social media initiatives and drive participation?” More and more it seems that people are...
View ArticleBecome a Content Creation Queen or King
Writers block…we have all been there before. Even as I sit down to write this blog post it takes time to think through what I want to say, and some days it’s better to put it to the side and try again...
View ArticleSocial and Email Just Got Easier
At Informz, we talk a lot about cross-channel communications and the importance of integrating social media with your email marketing efforts. Incorporating the two together can extend the reach of...
View ArticleSocial media bogging you down?
Developing, managing or setting up a social media strategy for your organization is critical for your social media success. Taking the time to be thoughtful in the planning and execution of your social...
View ArticleTop 10 Tips for Great Newsletters
I recently presented a webinar for an audience that is brand new to email marketing where I shared my top 10 tips for great enewsletters. As email marketers, we always get caught up in new trends, hot...
View ArticleSocial Marketers On Air
I might be a little behind here, but the clouds have parted and I just heard of another great option for audience engagement with video – Google+ Hangouts On Air. We all know Google+ Hangouts is a...
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Social Advertising for Newbies (Here’s What Worked for Me)
No, I am not a summer intern, trying my hand at corporate social media for the first time. Over the past four years I have been managing corporate social media accounts. Something I had not done,...
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3 Reasons Why Your Organization Needs Social Media
You may not feel like there is any special reason to create accounts for your organization on Facebook, Twitter, LinkedIn, etc. but the truth is, you need to establish your brand’s presence somewhere...
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How to Choose a Social Media Management Tool
Social media is one of the easiest ways to connect with your audience, get to know what they’re looking for, and then engage with them about your organization. As a nonprofit marketer, social media is...
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Informz Socializer is Here!
Calling all social media manager rockstars! We are thrilled to announce that the newest product in the Informz portfolio of solutions — Informz Socializer — is now available. Socializer is a...
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5 Tips for Membership Marketing on Social Media
Social media is a great place for community building and promoting brand awareness. Here are some key points to keep in mind when your organization’s goal is to increase membership via social media. 1....
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4 Ways to Use Social Media for Annual Meetings
Annual meetings are a great way to provide members with an experience that helps them connect with who you are as an organization. It’s also an opportunity to make them feel engaged with you and a part...
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35 Things to Know Before Your Organization Joins Different Social Media Networks
Whether you are setting up accounts for the first time or looking to expand your presence onto more social media networks, you’ve probably noticed that there are quite a few to choose from. Most of the...
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