No two channels work better together than email and social media, especially when you integrate them in your communications strategy. Before you jump into social media, read our three quick tips for making the most out of your presence on social networking sites!
1. Do your research.
The first step is to decide where your members are before joining every social site. A simple way to find this out is to just ask them. Send a quick survey and have them identify which sites they are on and what they primarily look to get from those sites. This will not only let you know what social communities members are using, but some insight as to what you can offer them.
2. Create a strategy.
Create a SWOT analysis for each site you are on to maximize each site’s potential. Decide who at your organization is responsible for what, what types of content you will post and assess your competition.
3. Use email to grow your sites.
Start driving your email subscribers to your social sites by inserting “follow” buttons in each of your emails. Increase your reach and also include “share with your network” buttons after each article and watch your news spread like wildfire!
Want more tips on integrating your email and social media efforts? Click here to watch our Take 5 On Demand Webcast!
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